Friday, February 12, 2010

Let's Put the Toyota Recall in Perspective

Toyota is recalling an estimated 5.6-million vehicles in the U.S. and critics and the media have been all over the Japanese car maker.

But, in the grand scheme of things, the current Toyota recall only ranks Number Four on the all time recall hit-parade in the United States, according to the National Highway Traffic Safety Administration.

Numbers five and six on the recall "top ten" were both Ford, with similar defects, in 2005 and again in 2009. Both involved cruise-control systems that could overheat and fill the car with smoke or even catch fire. If both related recalls were combined it would put Ford at the top of the heap with at least 9-million defective vehicles. But the NHTSA continues to list them as separate recalls.

Toyota comes in at Number Four with about 5.6-million defective vehicles in 2009-2010.

Number Three is General Motors' 1978 to 1981 Buicks, Chevys, Oldsmobiles and Pontiacs with a front suspension mounting bolt that was subject to breaking. In all, 5.8-million GM cars were called back for replacement of the defective bolts.

Number Two involved almost all 1971 Chevrolet models, 6.7 million total, with engine mounts that could break and cause wrecks.

And, Number One on the recall hit parade -- Ford. In 1996 the government ordered the recall of most Ford cars and trucks built between 1988 and 1993 because of an ignition switch that could overheat and smoke or start a fire.

Toyota is in elite company with its "big" recall, but still not the class champion.

Ford and GM car dealers and their sales force should not lose sight of their own history when they try to take advantage of Toyota's current problems.

1 comment:

  1. Toyota is the best car brand in my family prefer to think of their car designs are innovative.