Monday, November 29, 2010

Is Social Media In Your Crisis Plan?

If you are the chief communications officer – what used to be called the director of communications, or something similar – of your company or organization you have a slightly greater than one-third chance of facing a social media crisis, according to the annual Rising CCO III survey created by the executive search company Spencer Stuart and Weber Shandwick.

According to the recently released survey, 34% of chief communication officers reported their companies faced a “social media based” threat to their reputation in the past 12 months. And it was no surprise that 33% said they were not prepared to manage a social media crisis.

A bit of good news appeared in the survey finding: Crisis/issue management is an increasingly more important skill for future communicators. It is nearly twice as important according to the new survey compared to the 2007 survey – 33% then to 61% now.

Social media and blogging are gaining in relative value to communications officers, increasing from 28% in 2008 to 41% in importance in 2010.

Social media crises are a growing area of focus in the Institute for Crisis Management’s ICM Crisis Certification Course (http://crisisconsultant.com/certcourses_main.htm) as well as in custom crisis planning and training offered on-site to client organizations.

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