Tuesday, January 18, 2011

What Would You Do If Your CEO Took Unexpected Medical Leave?

Will Steve Jobs return to Apple?

BusinessInsider.com (http://www.businessinsider.com/steve-jobs-email-to-apple-staff-is-not-encouraging-2011-1) is speculating he may not return to the job he says he loves, or at least not quickly.

In his e-mail to his staff a few days ago, he wrote, "I love Apple so much and hope to be back as soon as I can." Henry Blodget of BusinessInsider.com opines that "those are not the words of someone taking a short leave who is confident he will be back at the company soon (or ever).

When he took a medical leave before, he made it clear he was returning in "June" and he was looking forward to "seeing all of you this summer."

In any company, the sudden permanent or even temporary loss of a key executive can have devastating impact on the brand, and in the case of a publicly traded company, a serious hit on stock value.

If you do not have a crisis plan for the loss of your owner, founder, president, CEO or other significant leader, please reconsider. If you don't think its important, watch Apple very carefully over the next few months, and then decide if you still don't need a plan for the loss or incapacity of a key company leader.

It is rare when the Institute for Crisis Management helps an organization develop a crisis plan that there is no section on what to do and say when something unexpected happens to the top person or persons in the organzation. That's just as important in healthcare, higher education or major non-profits as it is in the corporate world.

1 comment:

  1. If my CEO takes a leave..i will be the happiest man..as i can also take leave..am his assistant !!

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