Saturday, July 16, 2011

Rupert Murdoch: "We Are Sorry"

Just a few days ago, the head of News Corp., Fox News, the Wall Street Journal and News of the World in London, Rupert Murdoch, said his company had made  only "minor mistakes."

That didn't help.  Two of his top executives resigned, including the Publisher of the Wall Street Journal.  That didn't appease his critics.  He gave up his effort to acquire full ownership of British Sky  Broadcasting. That did not quiet his critics.

Finally, Mr. Murdoch took out full page advertisements in several British newspapers with a heading, "We are sorry."

In that ad, bearing his signature, it declared, "We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected."

It appears Murdoch tried the BP approach to crisis management.  He began by claiming it wasn't all that bad. Then he offered an apology to anyone that might have been offended, and finally, he came right out and said he was sorry. 

British parliamentarian John Prescott said Murdoch's apology isn't enough. "This is a man desperately trying to save his company and ditching everybody else in the process." 

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