Thursday, September 1, 2011

9/11 Anniversary

Within 24 hours after the twin towers were leveled by hijacked airliners in New York City, we began to take a series of anxious telephone calls from companies and organizations all over North America.

There was no beating around the bush. Almost, without exception, all callers wanted to know if we could help them develop a terrorism crisis plan, and how much would it cost?

I made a quick decision that first day, and did NOT set out to take advantage of anyone.  It would have been easy, and financially rewarding, but, instead I was honest with each caller.

I said, "I cannot guarantee you will never need a 'terrorism crisis plan,' but the odds are very slim, if you do not live and/or operate in New York City, Washington, DC, or maybe a handful of other major media markets."

I assured them the Institute for Crisis Management could help them develop a terrorism crisis plan, but added, "you are far more likely to experience one of a dozen more likely crisis types."  And offered to
submit a proposal for a practical, custom crisis communication plan.

That was almost a daily conversation for nearly six months.

But as time passed, and the television news video began to lose its shock value, almost none of those organizations ever completed work on any kind of a crisis communication plan, let alone a terrorism crisis plan.

Nothing has changed. 

Businesses and other types of organizations, including non-profits, higher education, healthcare and even professional organizations still face the same kinds of disrupting events and still need to plan and train for them.

ICM research See the Annual ICM Crisis Report reaffirms, year after year, that about two-thirds of all crises are preventable.

Even crises that cannot be prevented, such as earthquakes and hurricanes, can be anticipated, and recovery will be easier and quicker if you have a crisis plan and have practiced with that plan before the real thing hits.

No comments:

Post a Comment