Friday, April 27, 2012

Atta boy!!!! Beef Industry

We spend so much time critiquing companies and organizations that get it wrong, so it's special when we can give an "atta boy" to someone who does it right and avoids a costly business crisis.

The beef industry responded quickly and effectively this week following word that a case of mad cow disease had been found in California.

American cattle farmers and beef processors have been hit with one crisis after another in recent years, including the most recent "pink slime" crisis.  Critics of the "lean finally textured beef" had a field day piling on while the beef industry was slow to react.

The report of a case of mad cow or bovine spongiform encephalopathy broke on Tuesday and within hours the United Sates Department of Agriculture, the meat industry and the American Veterinary Medical Association went on the offense issuing statements, doing interviews and updating web sites.

There were mad cow scares in the U.S. in 2003 and 2006 and it cost the industry billions of dollars.

This time consumers were reassured quickly the one "case" was a rare form of the disease that did not threaten the food supply and the on-going testing of about 40,000 cows a year was doing its job and spotting problems before they became a threat to the industry or the consuming public.

Now, if we could get every decision maker, in every kind of business, to react as quickly and positively as the beef folks did, we would see far fewer business disruptions and financial losses in all other  categories.

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