Jamison added, "experience in crisis management is essentially a mandatory requirement for CCOs today. As our 2012 research shows, crises take time to fade and CEOs are right in wanting the best talent with them in the bunker when they find themselves in the media and political spotlight."
If you're a CEO, President or owner of a business, big or small, and dollars and cents are more important to you than your organization's reputation, just substitute "dollars" for "reputation" and you should come to the same conclusion. You can't afford to have a crisis, whether it is in terms of money or reputation.
We’re always ready to help organizations of any size identify the things that can go wrong and then build a crisis communication plan to help get them started when one of those crises strike.