Thursday, June 28, 2012

Another Survey Confirms You Need To Be Prepared

The fourth annual “Rising CCO” survey conducted by Weber Shandwick and executive search firm Spencer Stuart confirms the value of crisis management experience has almost doubled since the first survey in 2007.

More than 70 percent of chief communications officers surveyed, report their companies experienced some kind of threat or disruption in the past two years, so it should not come as a surprise that 65 percent of CCOs say improvement and protection of their corporate reputations is one of their top priorities.

Three-quarters of CEOs are estimated to spend time on managing crises that strike their organizations. And, it takes approximately 15 months to get past the initial crisis and as we have been saying for years, most crises are like earthquakes – there’s the initial problem, followed by “after-shocks.”  Sometimes those after-shocks do more damage than the original crisis.

The Rising CCO survey identified some of those after-shocks including 60% more media attention, 51-percent more governmental scrutiny and a 42-% drop in employee morale.

"The global business events of the past few years have demonstrated in stark clarity the cost of damage to corporate reputation," declared George Jamison, who leads Spencer Stuart's corporate communications business

Jamison added, "experience in crisis management is essentially a mandatory requirement for CCOs today. As our 2012 research shows, crises take time to fade and CEOs are right in wanting the best talent with them in the bunker when they find themselves in the media and political spotlight."

If you're a CEO, President or owner of a business, big or small, and dollars and cents are more important to you than your organization's reputation, just substitute "dollars" for "reputation" and you should come to the same conclusion.  You can't afford to have a crisis, whether it is in terms of money or reputation.

We’re always ready to help organizations of any size identify the things that can go wrong and then build a crisis communication plan to help get them started when one of those crises strike. 

We’re just as ready to respond 24/7 if you don’t have a plan and still have a crisis and need help working your way through it. 

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